We believe that good is the enemy of great! Too many people achieve good results and are satisfied with those results.  Not us…   Our goal is to become a truly “Great” support team for our friends and clients. We are still reaching to achieve that lofty goal and are pleased to say that our clients have helped us ascend another step in that quest.   We are driven to be the absolute best in our industry! 

One goal of our organization is to maximize the amount of time that we spend working directly with our clients to help them achieve their goals in all areas of real estate. We don’t turn you over to a “Junior Associate” but choose to work directly with you on all matters.   

Our business model of being the absolute best in marketing in the real estate world is being noticed.  We learned that D Magazine has named us as “Best in Dallas Real Estate” once again.  We have earned this recognition for over 15 years. In 2015 I was named Best Realtor in Dallas by the Dallas Builders Association.   The McSam Award was a great because it demonstrated our commitment to our clients.  Thanks again to all of you who helped make us so successful.

You are one of the reasons we are retained on this wonderful list of Top Producing Agents.   For 20 consecutive years we have achieved the highest level of achievement at Ebby Halliday Realtors and then founded The Renaissance Group.  Click the button on the right to see and read quotes and testimonials from many of our clients. 

Please consider us and give us an opportunity to meet with you the next time you need to make any move in real estate!  "We Appreciate You!"

More About Sonny Moyers

Sonny is an accomplished business Executive, REALTOR®, and Author. He graduated from Abilene Christian University with a Bachelor of Science Degree in Management & Communications and a Master of Science Degree in Psychology, emphasizing Human Behavioral Theory, Interpersonal Communications Theory, Organizational Design, and Research Methods. He obtained his Texas Real Estate Sales License in 1971 and his Texas Real Estate Brokers License in 1988. He is uniquely qualified to write about the philosophy and concepts regarding developing a real estate Practice.

He is an award-winning agent who has achieved great success in the real estate industry in the DFW area. Between 2004 and 2018, Sonny was in the top 4% of all real estate agents nationwide. Depending on the index used, Sonny was in the top 1% of all real estate agents in Texas for numerous years.

Sonny is President of The Renaissance Group, a Real Estate Brokerage, Consulting, and Publishing Practice in the DFW area. He provides consulting services and lectures on many subjects described in this document. He recently advised a client on developing a 2,000-acre mixed-use facility in Pennsylvania with a likely development cost of over 1.5 billion dollars. 

The Brokerage firm that the Sonny and the O’Dea Moyers Group formerly was affiliated with was Ebby Halliday Realtors, located in Dallas, TX. The O’Dea Moyers Group was at the top of the 1,800-plus Agents for over 15 years. They were in the highest production plateau for 15 of the 20 years from 1998 to 2018. Sonny was named D Magazine Best of Dallas for sixteen straight years and was named by D Magazine as a Top Producer Agent in Dallas for over ten years. 

Sonny was presented the McSam Award and named the REALTOR® of the Year in Dallas by the Dallas Builders Association in 2015. Sonny was the only REALTOR® of thousands in the DFW Metropolitan Area REALTORS® to receive this award. Sonny was interviewed by a panel of experts who made the decision and was selected from the three finalists as the Best REALTOR® in DFW. Sonny credits his experiences, psychological concepts, and philosophies in his book for his success.

Prior History

After completing his undergraduate degree at Abilene Christian University in 1973, Sonny began his professional career in the Sales & Marketing Department at Southwestern Bell Telephone Practice. He held the Account Executive-Major Accounts-Utility Industry position and later was named Industry Manager for the Wholesale Distribution Industry in North Texas. As a result of his innovative management and writing skills in this position, he was promoted to the Texas State Staff as a specialist in Revenue Planning & Quota Setting Methodologies.

Here Sonny utilized the Information Transfer Study Methodology for the first time. He modified the methodology to adapt it to the revenue tracking and quota setting needs of Southwestern Bell. He created a proprietary method for tracking prior results, assigning quotas, and measuring the sales organizations in Texas for SWBT. He named this revised study process the Hybrid Information Transfer Study Methodology.

While at Southwestern Bell Telephone, Sonny was selected to work on several important business writing and development projects. He helped develop and write an Advanced Data Processing Sales Course for AT&T in Denver, Colorado. In this project, Sonny assisted in creating selling strategies for selling to highly analytical decision-makers and partnering collaboratively to establish long-term business relationships.

He led a project developing and writing a Financial Analysis & Competitive Strategies course for Southwestern Bell Telephone Practice at its Headquarters offices in St. Louis, MO. Sonny, in this project, collaborated with the other team members and Professors at St. Louis University to teach the Account Executive at Southwestern Bell and AT&T how to utilize Team resources best to connect and partner with high-level financial managers. This is where Sonny first developed an understanding of the power of Team Selling Concepts and how to better utilize highly specialized costly resources more effectively to improve sales productivity. He also began an in-depth study of Matrix Management systems at this time.

Sonny, in 1984, was asked to review and rewrite marketing sections of the Texas Business Plan for Southwestern Bell Telephone Practice. He authored the presentation used by the Executive Vice President of Marketing of Texas to present new strategic marketing concepts to the officers of Southwestern Bell Telephone Company.

Sonny demonstrated a wide-ranging background in all business management and sales disciplines and attracted several high-level executives' attention for his writing and speaking skills. He received in-depth training at Southwestern Bell Telephone in developing client management and accent planning theories. He was responsible for setting revenue objectives and quotas for the sales departments in the State of Texas. This involved the assignment of over 1 billion dollars in annual quotas. This is where Sonny first evaluated and improved on the concepts of Client Management, Client Stimulation, Target Market Selection, and Market Stimulation.

While serving as an Industry Manager in the North Texas Wholesale Distributors Industry, he authored numerous marketing and communications concept documents. These included a research study on the concept of Self-Disclosure & Reciprocity in the sales environment. Later, on the Texas State Staff, he created complex marketing and sales methodologies for various sales organizations in Texas.

During this period, Sonny taught sales at Tarrant County Community College in Ft. Worth, Texas. This inspired him to focus on teaching and consulting in the future and resulted in him seeking opportunities to expand his education and experience. As a result, he left Southwestern Bell Telephone Practice to broaden his career and prepare to form his marketing and management consulting firm.

Upon leaving Southwestern Bell Telephone, Sonny later served as an on-staff Marketing Consultant for a Unit President at Ericsson Network Projects, Inc. He assisted ENPI in implementing a new marketing system for the US markets. Using the Hybrid ITSM that Sonny had previously used, he studied the sales organization of Ericsson Network Projects, Inc. He developed a reorganization plan for the Unit to make the organization more in tune with the American markets, selling highly technical systems and networks using fiber optic facilities. The project was adopted and implemented by ENPI. The plan featured a Matrix Management approach to manage high skilled resources.

Sonny chose to leave Ericsson to pursue a leadership role at ShareTech, a joint venture between AT&T and United Technologies. He became the Southwest United States Regional Manager for ShareTech. When that joint venture was disbanded, he was asked to serve as the National Dissolution Manager and reported to the Chairman of ShareTech while overseeing the close-down of that Corporation. In this capacity, he negotiated settlements with clients and vendors of ShareTech and was the last employee of ShareTech. This experience was invaluable as it gave Sonny insight into what causes a business to fail and the problems associated with the close-down of an enterprise. This also allowed Sonny to pursue his dreams of teaching and writing while operating his Consulting practice.

After completing his assignment at ShareTech, Sonny formed a Marketing & Management Consulting firm. Management Consultant Services, providing consulting services worldwide for 14 years. As an Enterprise Consultant, he worked on numerous projects involving business planning methodology practices for managers at AT&T, Ericsson Network Project, Inc, and Zurich Corporation. 

As a Consultant for ZCRES, a division of Zurich, Sonny wrote a comprehensive sales reorganization plan. In this project, he again used the Hybrid ITSM to review and identify weaknesses in sales processes at ZCRES. Then he developed and authored a plan to revise and replace sales and marketing systems with a more client-centered collaborative approach. Upon completing this assignment, Sonny expanded into an area of consulting that allowed him to specialize and test many of the philosophies and theories he had developed in his prior career, and this led to new approaches and concepts being identified.

Sonny, in 1988, began his own Research Project on the use of “shared office space,” “incubator space,” and the operation of Business Centers and Executive Suites. This niche market was unsophisticated, and few Consultants focused on the industry. Sonny developed a plan to become an industry-specific consultant to this industry in sales and marketing and further expand his influence into management and real estate in that industry.

This research project led to 150 reviews of business operations in five major markets in the United States, where he assessed these organizations’ sales and marketing proficiency. Utilizing the Hybrid Information Transfer Study Methodology, he developed new systems and methods for the industry to overlay the sales and marketing practices prevalent in the industry, allowing him to author new “Sales & Marketing Methodologies” for the industry. By the end of 1989, Sonny was recognized as a renowned marketing expert in the Business Center-Shared Office Industry and began consulting with companies in most of the United States and Canada, as well as in Europe.

In this capacity, Sonny then began consulting with organizations worldwide on real estate, site selection, sales and marketing, and lease matters. This would later lead him to provide real estate brokerage services to Commercial Real Estate clients in Texas.

Sonny has presented his concepts and ideas at multiple industries’ National Conventions. He spoke in most major cities in the United States and in Vancouver, Calgary and Toronto in Canada. He has spoken in London, Paris, Salzburg, Frankfurt, Mulhouse, and other European cities as he consulted with clients in Europe and Asia. He has consulted with Clients in more than twenty countries and most major markets in the United States. He conducted sales and marketing-related seminars for real estate-related companies throughout Europe and South America. During this period, he wrote his first book, “The Complete Reference Manual for the Shared Office industry.”

He became a recognized expert in developing Business Centers, Collaboration Centers, Virtual Office environments, and Co-Working environments. Sonny wrote the Business & Marketing Plan that led to the development of The Alliance Business Centers Network, a joint venture of two of Sonny’s clients from Philadelphia and New York. The Alliance Business Centers Network became a Worldwide Marketing organization, and Sonny implemented the marketing and development plan for the venture as he continued to lecture and teach worldwide.

Sonny then founded the O’Dea Moyers Group, affiliated with Ebby Halliday Real Estate, with his wife and Partner, Judi O’Dea Moyers. The unique and novel approach to the Business Model for this firm resulted in the Practice specializing in both Residential & Commercial Real Estate and in Consulting Services. This single point of contact concept resulted in a blended business with several profit centers that allowed the Group to achieve high profitability and noteworthy success in the real estate industry. Sonny made groundbreaking innovations in the operation of a Real Estate Practice by introducing Matrix Management Concepts in the real estate industry. He was also the first Agent who installed and utilized a Collaboration Hub in his private offices in the DFW Area. This was done in 2012 in concert with Steelcase Corporation and numerous workplace studies that indicated Collaboration as a future method that showed substantial promise in the real estate Industry. His book, The Architecture of the Real Estate Practice, is one of the only books about how social sciences are used to provide real estate brokerage services. His understanding and use of the interpersonal communications theory, Self-Disclosure & Reciprocity are one of his notable contributions to the industry.

Sonny consulted with an international client and collaborated with Steelcase Corporation to design a 24,000-square-foot Executive Collaboration Center in Addison, Texas. This project also resulted in Sonny’s incorporation of collaborative selling concepts into the operation of the O’Dea Moyers Group, where he utilized a Collaboration Hub for sales and marketing presentation and client management with real estate clients and prospects. This innovative approach to the sales process in the real estate industry served as a differentiation factor and is a Keystone Concept to his real estate sales and marketing strategy.

Sonny’s extensive experience in developing co-working and collaboration environments within sales organizations and his use of the concepts resulted in him being asked to make a presentation to the Ebby Halliday Real Estate Management Team. This presentation on innovative facility design and the incorporation of Hub Concepts in Collaboration along with co-working concepts was made to the Executive Management Team of Ebby Halliday Real Estate, Inc. Sonny was singled out and recognized by Ms. Ebby Halliday, the founder and leader of Ebby Halliday Realtors and Ebby Halliday Real Estate, Inc. as an outstanding contribution to the future of real estate sales. Within several years, the concept was implemented within most Ebby Halliday office locations, with collaboration rooms at each location.

Sonny has authored numerous papers, made hundreds of presentations, and developed courses on marketing, sales, and interpersonal communications theories. He took many of the concepts and sales and marketing theories he had taught worldwide and applied them to the real estate industry at the O’Dea Moyers Group. Using the Hybrid ITSM that he had created, he overlaid the sales and marketing practices of Agents in the real estate industry. He created a proprietary marketing system of the O’Dea Moyers Group at Ebby Halliday Real Estate, Inc. Many of these concepts are the basis for his book, The Architecture of the Real Estate Practice.

Sonny’s approach to implementing new methods and practices in the real estate industry resulted in Sonny and Judi becoming highly successful REALTORS® in the very competitive DFW area. He taught professional marketing courses at the Ebby Halliday Real Estate in the Career Development Center while operating The O’Dea Moyers Group. In this way, he was able to speak with and interview numerous new and aspiring real estate Agents. Sonny and his Group have received numerous recognitions in the real estate industry. This included Ebby Halliday Realtors and many other organizations, such as D Magazine and the Dallas Builders Association. Sonny served on the REALTOR® Advisory Boards for numerous large neighborhoods and developments in the DFW Area.

Community service was an integral part of the O’Dea Moyers Group mission. While serving as Managing Partner of the O’Dea Moyers Group, Sonny volunteered to help develop the Frisco Association for the Arts in Frisco, Texas, and later served as the Board President of that non-profit organization for three years. The Frisco Association for the Arts realized unprecedented growth and success under Sonny’s leadership, and he was invited to serve on the Governance Committee for developing the Arts in Collin County, Texas. 

Craig Hall of Hall Financial Group was a sponsor and essential ally in developing the Arts in Frisco. At Sonny's request, he is a prominent real estate developer and was the Keynote speaker at the first Gala for the Arts. Ebby Halliday of Ebby Halliday Real Estate, Inc. was a Keynote Speaker at the Frisco Association for the Arts Gala. They had a close relationship with Sonny as they shared a common love and appreciation for the Arts. Baxter Brinkmann, a prominent developer and landowner, also spoke at the Arts Gala at the request of Sonny Moyers. Sonny collaborated and developed strong support for the Arts in Frisco by partnering and building relationships with people with common interests.

Sonny is uniquely qualified to write a book of this type. Upon separating from Ebby Halliday Realtors, he founded his current company, Sonny R. Moyers, dba, The Renaissance Group.